The Saudi Broadcasting Authority (SBA) is committed to safeguarding the privacy and confidentiality of users and visitors of its digital platforms and portals. This Privacy Notice has been created to help you understand the nature of the personal data we collect, the purpose for collecting and processing such data, and your rights regarding the processing of your personal information in accordance with the relevant laws and regulations in the Kingdom of Saudi Arabia. This notice and the information contained within it form part of the Terms of Use of all SBA platforms.
Our goal is to provide high-quality services to all beneficiaries while maintaining the highest levels of privacy and data protection.
Your use of the electronic portal and its associated platforms constitutes your acceptance of this Privacy Notice and the terms and conditions governing these platforms. If you do not agree with this policy, you must refrain from using any services provided through these platforms.
Beneficiaries and visitors of SBA services must regularly review this Privacy Policy to stay informed of any updates. SBA is not required to announce changes to this policy, and your continued use of the portal means that you acknowledge and agree to this policy and its ongoing updates. You alone are responsible for the accuracy and completeness of any data you submit through the portal.
When you visit any SBA platform, the platform server automatically records your Internet Protocol (IP) address (the unique number assigned to your device that enables other devices on the internet to send data to it). The system also collects certain non-identifying information such as browser type, search engine used, date and time of visit, and the URL of the referring website—without identifying your personal identity.
Personal data may be shared in specific, lawful ways based on legal grounds or legitimate operational needs aimed at serving the public interest without harming national interests, organizational activities, individual privacy, or environmental safety. Exceptions apply to data or entities exempted by Royal Orders.
Necessary data may be shared with other departments or entities to better serve visitors and users. Personal data will not be shared with non-governmental bodies unless they are authorized by competent authorities to perform specific governmental services.
By providing your personal data through SBA platforms, you fully consent to the storage, processing, and use of such data by Saudi authorities. SBA reserves the right to disclose any information to relevant authorities when necessary to comply with any law, regulation, or government request.
• Products or Services: When registering through SBA official channels or using our products or services.
• Communication: When contacting SBA via the website or mobile applications.
• Surveys: When participating in surveys, personal data may be collected to conduct analysis and research for service improvement. Additional information may be requested for development purposes.
• Cookies: Cookies collect data about how you use our website, including visit date/time and browser type.
• External Sources: Personal data may also be obtained from other government or non-government sources, such as Absher, National Access, banks, Yakeen, telecom services, etc.
• Location Data: Users may be prompted to consent to location access to benefit from certain services.
• Personal Data: Information relating to identifiable individuals, directly or indirectly.
We may collect, use, store, and transfer the following types of personal data:
• Data you provide: names, addresses, contact numbers, personal ID numbers.
• Location data: geographic information linked to a time-based identifier.
• Digital data: metadata, IP addresses, cookies, and other data collected when you visit our websites.
• Payment data: bank account numbers, credit card details, and other payment-related information.
• Communication data: customer support requests and reports submitted by you.
• Geographic data.
• Other data as required by the service.
• Personal information collected during participation in SBA contests.
• Meeting legal and regulatory requirements.
• Completing required data to provide electronic services and transactions.
• Understanding visitor needs to enhance services and products.
• Enabling users to access governmental services and complete transactions.
• Conducting data analysis and generating business-required reports, such as statistical reports.
• Handling inquiries or complaints and improving the visitor experience across all communication channels.
• Enhancing and developing the quality of services provided through SBA channels.
• User consent for data collection and processing.
• Handling user inquiries, complaints, and suggestions.
User data is stored, processed, retained, and destroyed securely to prevent loss, leakage, misuse, or unauthorized access, in accordance with SBA policies and regulations. Data is stored within the geographical boundaries of the Kingdom to ensure national digital sovereignty. Data is retained only as long as necessary to achieve the purpose for which it was collected or to meet legal requirements.
Personal data is stored and processed within Saudi Arabia to ensure digital sovereignty unless exceptions are provided by the Personal Data Protection Law when necessary for processing or transferring data outside the Kingdom.
SBA platforms apply the highest security measures to protect the information provided by users. Sensitive and confidential information is encrypted in accordance with legal requirements. Data is stored and processed within the Kingdom, retained only for legitimate purposes, and securely disposed of afterward to prevent unauthorized access or misuse.
SBA follows a comprehensive and strict security policy. Servers hosting SBA platforms adhere to the highest protection standards, and data is stored, processed, and shared using appropriate security technologies.
SBA platforms may contain links to third-party websites or platforms that follow their own privacy policies. SBA is not responsible for the content, usage, performance, or any issues arising from the use of those external platforms. Users are fully responsible for their actions when accessing websites through links available on SBA platforms.
Personal data collected through SBA’s electronic platforms will not be processed—whether manually or automatically—without taking necessary steps to ensure its accuracy, completeness, relevance, and alignment with the purpose for which it was collected.
Users have the right to be informed of the legal basis or actual need for requesting their personal data and the purpose behind its collection. The Privacy Policy serves as one method to exercise this right.
Users have the right to access their personal data held by SBA and obtain a clear, readable, and accurate copy at no charge.
Users may request the correction of inaccurate, incorrect, or incomplete personal data through SBA’s approved channels.
Users have the right to object to the processing of their personal data or withdraw their consent.
SBA is not liable under any circumstances for direct, indirect, incidental, consequential, special, or exceptional damages arising from the use or inability to use this portal. Providing accurate and updated data is the sole responsibility of the beneficiary.
SBA reserves the right to update or amend this policy at any time. The updated version will be available on the official SBA website, and changes become effective upon publication. Continued use of the website or services after amendments indicates acceptance of the updated policy.
• Personal Data Protection Law issued by Royal Decree No. (M/19) dated 02/09/1443H and amended by Royal Decree No. (M/148) dated 05/09/1444H, and its executive regulations and guidance issued by SDAIA.
For any complaints or inquiries regarding this Privacy Notice, you may contact the Data Management Office at the Saudi Broadcasting Authority via email: dmo@sba.sa
